Skip to main content



No change, not even digital change,
can be a success without people

Cepheïd Consulting was founded on two convictions:

No ecosystem is safe from digital upheavals
Digital systems dramatically change relationships within an ecosystem: new relations are forged, people find themselves out of position even sidelined whilst others have new, added-value roles...
Business models must be revised and reinterpreted to anticipate these upheavals and create new opportunities.

Successful and sustainable change is not passive
Anticipation and organisation, support and meaning are essential more than ever when hierarchical and traditional decision-making structures are dramatically altered through demand for responsiveness and evolving work resources and methods.
Change can be accelerated when every employee becomes an active part of the process.


Sustainable innovation, through
support and availability

Our consultants support our customers in the creation, implementation and transformation of their business models to embrace the digital world and all the opportunities it provides. We provide pragmatic, "outside the box" solutions.

Our deepest conviction is that it is people not technological expertise who make these changes succeed. We build tailored approaches working closely with our customers upstream of the project, right down to the launch.

Our approach is very open, taking into account all your constraints and all the stakeholders in your ecosystem, teamwork with no preconceptions. We are looking for sustainable impact, not futureless solutions.

From our very beginnings, we have advocated consulting methods that are far from the traditional approach. We are as comfortable with executive strategy decisions as we are working closely with teams in the field.

Cepheïd is enlisting in the ecosystem!

We are investing
in projects
and adventures
we believe in
(Numa, Eiver...)

We are actively
looking for partners
that could be useful to
our customers within
a process of continuous

We are capitalising
on our study and
support missions
to cross-fertilise
our projects


Personality and flexibility
for even greater ideas

The founders
The consultancy was founded in 2006 by two consultants with complementary profiles, heavily involved in corporate transformation and the emergence of new business models. One had a traditional consultant's career path, the other the experience of a dot-com in Silicon Valley before his involvement with a company specialising in mobile phone services.

Our team
We have a dozen top-level consultants from different horizons with complementary career paths, open to the world and sharing a passion for digital systems. They may be experts in technology but it's above all the challenges and involvement that interests them.

Guillaume Canu Partner

A Telecom ParisTech graduate.
After an entrepreneurial experience in Internet banking in the US, Guillaume was one of the founders of a consultancy specialising in innovation and mobile phone services. An expert in telecommunications, Guillaume works on strategic positioning, marketing planning and organisational optimisation. He is also a trainer.
He likes packing his rucksack and heading off to faraway lands and playing the piano.

Pierre Courrieu Partner

Pierre is a graduate from ESCP Europe and is Green Belt Six Sigma certified.
His entire career has been in consulting, mainly managing high-stake international projects and improving operational performances. He also works on marketing and strategy planning issues, designing and launching innovative offers and also start-ups.
A long-distance runner (marathons and ultramarathons), he always has a pair of trainers with him.

Matthieu Garreau Associate Partner

A Telecom ParisTech engineering graduate and head of operations, Matthieu has over 15 years consulting experience in strategy, marketing and management.
He produces feasibility and planning studies (market research, positioning analyses on a value chain, business and financial analyses, marketing positioning, etc.) in varied sectors (telecoms, energy, public sector, etc.).
He also provides operational support on key projects.

Issam Balaazi Associate Partner

A graduate from Supélec and certified Black Belt Six Sigma from Centrale Paris,  Issam's career has involved both operational and consulting roles.  Today, he manages highly technological missions (FFTH, NFC, IoT...) as well as strategy planning and innovative service launches. He is also a trainer.
A fan of DIY, he can refurbish your entire flat for you (well, almost). His children are also a great excuse to go and see the latest Pixar movie.

Laurent Botaya Senior Manager

He is a graduate in engineering from Centrale Nantes and in business strategy from ESSEC, certified in design thinking and SAFe agilist.
He has over 11 years’ experience within start-ups, SME and large companies, essentially in digital and business strategy. Passionate about human centered strategies, he helps companies to innovate, to grow while balancing user experience and business needs, to design better business organization and to adopt collaborative and agile ways of working.
During his spare time, as a good Parisian, meeting friends in restaurants represents his main occupation…

Mariam El Mesbahi Senior consultant

A graduate of ESC Troyes, Mariam supports companies in their business opportunity projects (market research, benchmarking, opportunity analysis, etc.) and with the development of structured marketing projects (launch of offers and services, product overhaul, improved customer experience…).
Despite her passion for nature that pushes her to travel and discover new horizons, she still has time to stimulate the taste buds of her friends and family.

Amélie Meppiel Consultant

She graduated with a Master 2 International Marketing and Business Development (SKEMA Business School). With nearly 3 years experience, she has developed an expertise in the development of tenders for the telecommunications sector. She especially several acquis on consumer market segments and that of Pro / SME. She has worked on redesigning mobile offerings, launching the pro fiber in the DOM, the evolution of professional service, ect… And also as Product Manager for nearly six months. Her adrenaline: running and climbing.

Nelly Garnier Senior consultant

She is a graduate of a Master 2 Innovation, Geomarketing and Customer Relationship Management. She is also Certified Scrum Product Owner.
With more than 7 years experience in a multinational company, she started in the field and then worked with the marketing departments of the B2B and B2C market segments, giving her today strong skills in project management and Deployment of business processes. She has also conceptualized a model of analysis of physical distribution network in France and abroad. Nelly is always ready to take her backpack and camera to the discovery of a new country.

Foucaud du Merle Consultant

He is a graduate in Business International from ISEG Paris.

Foucaud has managed digital and editorial projects on behalf of associations and SMEs. Passionate about digital transformation, he acquired e-business skills within a start-up. Finally, his past experience in larger groups has allowed him to develop an analytical mind in an international context. Regular sportsman, he likes riding his bike and running.

Louisiane Kouassi Consultant

She holds a Master's degree in Economics of Digital and Network Industries from Paris-Dauphine University.

She intervened in the French and European public sectors, including in innovation project management. She is experienced in economic analysis, and has worked for a startup specialised in data protection. Her jazz tones enchant her favorite cafés.

Jean Bosquet Consultant

Graduated with a Master 2 in Entrepreneurship (NEOMA Business School) and certified Professional Scrum Master level 1.

With nearly 2 years experience, he worked on the business development of “web to store” solutions and then took the role of digital project manager for a site redesign and its SEO strategy. He is always aware with the technological change and works now as a consultant. He participated in the creation of an innovation unit about Blockchain, AI & Big DATA technologies but also set up some formations about Agile methodology. Jean is an avid fighting sports fan, furthermore he truly thinks that you always better overcome problems over a good drink.

Ahmed Layoubi Consultant

Dauphine Graduated with a MA in International Business & Development and a MSc in Network Industries & Digital.

Ahmed’s interest in digital and innovation has led him to an entrepreneurial experience in Ed-Tech before embarking on management consulting. Before joining Cepheid-Consulting, he held the position of Project Manager for Innovation at a multinational company.